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Alex Kreger

Empowering Digital Banking UX Using the Laws of Psychology

In today's competitive financial landscape, exceptional user experience (UX) is not just a differentiator—it's a must. Financial apps and services can either simplify our financial lives or add to our...

21 May 2024
Digital Banking
Alex Kreger

Is your digital banking service competitive on all 5 levels?

Distinguishing your financial services from competitors is not just an advantage—it's a necessity. Let's explore this concept deeply, showing how modern financial brands can create a significant edge ...

15 May 2024
Banking Strategy, Digital and Transformation
Alex Kreger

Design Thinking in Banking for the Customer Experience Innovations

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ba...

22 Apr 2024
Digital Banking Trends
Alex Kreger

Money is about emotions: Do not let financial services ruin lives

Most people can remember a situation in their lives in which they experienced a huge amount of stress when dealing with money. Whether it was a bad encounter with online banking, a struggle when plann...

25 Mar 2024
Behavioral Economics in Banking
Alex Kreger

Focus on customer experience for digital transformation success in banking

In a world where the digital revolution is reshaping every corner of our lives, the banking sector stands at a crucial crossroads. The pandemic has not just accelerated the digital transformation in b...

19 Mar 2024
Digital Bank Transformation
Alex Kreger

Ten UX Design Trends in Digital Banking

Let's go beyond common digital banking trends and highlight the significant impact of design in the financial industry. In this article I review 10 UX design trends that are innovating digital financi...

12 Mar 2024
Digital Banking Trends
Alex Kreger

DesignOps in Banking: Must-Have for Every Financial and Fintech Company

There are many digital financial products on the market; some of them excel, while others lack demand and have to fight for their survival. What determines whether a financial product succeeds or fail...

11 Mar 2024
Banking Strategy, Digital and Transformation
Alex Kreger

Practical case of improving a banking app using UX audit

When a full revamp of the product may be beyond reach, you can still reimagine your existing product and make positive changes one step at a time. This aligns with our client, a bank with a global pre...

26 Feb 2024
Digital Banking
Alex Kreger

Reshaping Financial Planning and Investment Service through Manifestation

How can we design an app that provides a guide for better financial decisions? Users typically invest based on in-app offers, but, to help customers achieve their dreams, we can change that approach. ...

12 Feb 2024
Innovation in Financial Services
Alex Kreger

We do not need Spatial branches, we need a Vision for better banking

Just a year ago there was hype about the Metaverse. Major banks such as Standard Chartered, HSBC, DBS have spent millions acquiring land for virtual brunches in the Metaverse. And JP Morgan even becam...

02 Feb 2024
Futuristic Banking
Alex Kreger

SME Banking: Customer-Centric Approach to Design the Next-Gen Service

SME owners often face the challenge of adapting business strategy to a highly dynamic environment while simultaneously managing day-to-day financial operations. It's like Formula 1 racers, where only ...

29 Jan 2024
Innovation in Financial Services
Alex Kreger

Five Ways to Improve Customer Experience in Financial Services in 2024

According to Fenergo estimates “poor customer experience” is costing financial institutions $10 billion in revenue per year. 36% of financial institutions have lost customers due to inefficient or slo...

04 Jan 2024
Banking Strategy, Digital and Transformation

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