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The Rise of Digital Payments Banks in India influencing the Market and Revenue

India's payments landscape has undergone a remarkable transformation in recent years, driven by the rapid adoption of digital payment methods. From traditional cash transactions to cutting-edge mobile wallets and Unified Payments Interface (UPI), the country has embraced innovative payment solutions, catalyzing a cashless revolution. In this blog, we'll explore the booming digital payments sector in India, its major players, and the factors fueling its growth.

Payment Banks in India: Bridging the Gap

The introduction of payment banks in India has played a crucial role in promoting financial inclusion and enabling digital transactions. These specialized banks, which are prohibited from lending activities, focus solely on providing payment services and accepting demand deposits. Major payment banks in India include Airtel Payments Bank, Paytm Payments Bank, and Fino Payments Bank, among others.

Digital Payment Methods: Convenience at Your Fingertips

The proliferation of digital payment apps and methods has revolutionized the way Indians transact. Popular digital payment apps like Google Pay, PhonePe, and Paytm have gained widespread adoption, offering convenient and secure payment solutions for a range of services, including mobile recharges, utility bill payments, and peer-to-peer transfers. Additionally, methods like UPI, Bharat QR code, and mobile wallets have simplified the payment process, making it easier for consumers to go cashless.

Online Payment Modes: Empowering E-Commerce

The growth of e-commerce in India has been a significant driver of online payment modes. As more consumers embrace online shopping, the demand for secure and efficient payment solutions has surged. Major e-commerce platforms like Amazon and Flipkart have integrated various online payment modes, including credit/debit cards, net banking, and digital wallets, providing customers with a seamless shopping experience.

top player in payment market

Payments Sector: A Thriving Market

The payments sector in India has witnessed remarkable growth, fueled by the increasing adoption of digital transactions and the entry of new players.

According to a reports, the digital payments market in India is projected to grow at a compound annual growth rate (CAGR) of 27.1% between 2021 and 2026, reaching a staggering value of approximately $2.3 trillion.

Payments Market Major Players

While the payments market in India is highly competitive, several major players have emerged as industry leaders. Some of the prominent names include:

  1. Paytm: One of the pioneers in the digital payments space, Paytm offers a wide range of services, including mobile wallets, payment gateway solutions, and e-commerce.

  2. Google Pay: Launched by tech giant Google, this peer-to-peer payment app has gained immense popularity, particularly for its seamless integration with the UPI platform.

  3. PhonePe: Backed by Walmart and Flipkart, PhonePe is a leading digital payments app that enables transactions across various platforms, including e-commerce, utility bills, and financial services.

  4. Amazon Pay: Amazon's digital wallet and payment solution, integrated into its e-commerce platform, has become a popular choice for online shoppers.

Payments Market Analysis and Revenue

According to a reports, the Indian digital payments market was valued at $70.47 billion in 2022 and is expected to reach $201.95 billion by 2028, exhibiting a CAGR of 19.2% during the forecast period. The report highlights the growing adoption of mobile wallets, UPI, and other digital payment methods as key drivers of this growth.

Payments Market Growth Rate

The digital payments market in India has experienced exponential growth in recent years. Data from the RBI shows that the volume of digital transactions in India grew by a staggering 33.5% in 2021-22, reaching 7,835 crore transactions. This growth can be attributed to factors such as increasing smartphone penetration, government initiatives like Demonetization and the promotion of digital payments, and the convenience offered by digital payment solutions.

Conclusion

India's digital payments revolution has been nothing short of remarkable. From the introduction of payment banks to the widespread adoption of mobile wallets and UPI, the country has embraced innovative payment solutions, driving financial inclusion and facilitating a cashless economy. As the payments sector continues to evolve, with new players entering the market and technological advancements shaping the industry, India is poised to become a global leader in digital payments. The convenience, security, and efficiency offered by these digital payment methods are set to transform the way Indians transact, reshaping the country's financial landscape for generations to come.

 

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Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 25 April, 2024, 13:43Be the first to give this comment the thumbs up 0 likes

India's GDP is a little shy of $4T, there's no way digital payments market can be half of that i.e. $2.3 trillion.

Your $2.3T figure likely refers to Total Payments Value (TPV) of digital payments. Payments market size amounts to the rake on TPV i.e. TPV*MDR. Since a bulk of the $2.3T TPV is UPI, which attracts 0% MDR, the digital payments market is likely to be close to 0 (barring credit card payments which attract 2.5% MDR, but constitute less than 10% of the aforementioned TPV.).

You contradict yourself later in your post by giving a totally different figure of $70.47B for digital payments market. But even that lower figure is highly doubtful for aforementioned reason. 

Consequent to RBI Reg PayTM, the enforcement action from the banking regulator that went into force a couple of months ago, PayTM Payments Bank is virtually non-existent. 

In the interest of the community, you might want to edit your post to reflect correct facts and figures. 

Harshita Soni

Harshita Soni

Digital Marketer

Ken Research

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Gurgaon

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