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Location
London
Member since
2023

Lorena's blog archive

2024 (1) 2023 (4)
Lorena Duguid

Lorena Duguid

Sharing insights at Intanify
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Blogs

Business

Protect your hard-earned image — trademarks in the modern age

22 Mar 2024

"You can’t build a reputation on what you are going to do." ~ Henry Ford Your brand's identity is crucial, and the level of protection it receives through trademarks can significantly influence your ability to defend against rival businesses. Failing to secure your trademarks appropriately might leave you vulnerable to imitators who targ...

Business Knowledge for IT

How Patents Boost Your Supply Chain

19 Oct 2023

Today's blog was written by our Head of Knowledge Management, Marios Georgiou. Securing patents for your inventions offers distinct advantages in both your supply chain and with customers. Patents serve as evidence of your innovation and reflect a dedication to quality and industry advancement. This fosters trust among suppliers, who view you as a ...

Bigger than Technology

Patent defence - The $1m Fallacy

05 Oct 2023

Last week, my colleague Marios penned an outstanding article in which he debunked the misconceptions surrounding software patenting. This week, I am addressing another misconception – the belief that possessing a balance sheet is essential for patent defense, while also elaborating on the financial incentives for patenting. One common error that ...

1

Innovation in Financial Services

The Myth around Software Patents

19 Sep 2023

This week our Head of Knowledge, Marious Georgiou, unpacks one of the UK software industry's biggest myths: all software is excluded from patenting. It's commonly believed that your valuable software product can't be protected by patents, but in this series of articles, we'll explain exactly why that's not true. Read on to find out! While soft...